giffgaff’s 2024 Impact: A year of doing good, together

At giffgaff, we’ve always liked doing things a little differently, and 2024 was no exception. Our 2024 Impact Report is bursting with moments that show how we’re staying true to our values, balancing people, planet, and profit, and proving that purpose-led business can truly thrive.

Highlights we’re chuffed about

• Over 4 million members stayed connected, enjoying great value and fairness (still no mid-contract price hikes here, promise).

• We were named Best Pay As You Go Network at the Uswitch Awards (ta for voting!) and kept our NPS score right up there.

• The giffgaff community raised £33,975 for charity through Payback, and we matched every penny, donating a total of £67,950 to good causes.

Doing good beyond the gaff

• We kicked off a brilliant partnership with The Big Issue, aiming to get over 900 vendors digitally connected and help 400 people find meaningful work.

• Our giffgaffers clocked up a whopping 1100+ volunteering hours, from mentoring students to helping Big Issue vendors.

• Through our Up To Good Fund, we raised £112,321 for climate and nature projects across the UK, restoring habitats and boosting biodiversity.

Looking after the planet

• 67% of all our phones sold were refurbished (good for your wallet and the planet too).

• Over 150,000 members joined or switched to eSIM in 2024, helping us to cut down e-waste.

• Together with our members, we recycled 2,649 old devices to give them a second life or make sure they were properly recycled.

• And we cut our emissions by 5% since 2020, with our Net Zero targets officially validated by the Science Based Targets initiative.

Supporting our people

• Our team grew to 271 giffgaffers

• We rolled out new policies for wellbeing, flexibility, inclusion and professional growth

• Plus, we now have 10 employee affinity groups, helping champion inclusion from the inside out.

A big thank you

We started giffgaff on the belief that mutual giving builds stronger communities, and your support proves that every single day. Whether you’re a member, a giffgaffer, a partner or a fan cheering us on, thank you for being part of something bigger.

Check out our 2024 Impact Report now.